It is an initiative of the Secretary of State for Tourism which aims to establish a method to create a tourism product that stands out from others by its location in a selection of territories (the Spanish Biosphere Reserve Network) where it is possible to visit and enjoy the natural heritage developed by human activity and the unique samples of ethnographic heritage.
The method is unique and common to the Spanish Biosphere Reserve Network, and the subsequent tourism product revolves around the diverse heritage of these territories declared by UNESCO and their possible touristic interpretations and enjoyment with the participation of the actors involved in it, fundamental agents of the Biosphere Reserves, tourism companies and sectors of the local population connected to the unique use of their heritage. It is based on a specific and common subject, which articulates and organises the product; in this case, the BRs as places in which to understand the relationship between people and nature.